Shrouded Attributes, Consumer Myopia, and Information Suppression in Competitive Markets
Publication information:
Gabaix, Laibson D. Shrouded Attributes, Consumer Myopia, and Information Suppression in Competitive Markets. Quarterly Journal of Economics. 2006;121(2):505–540.
Abstract
If enough consumers are boundedly rational, firms will "shroud" some information about easy to forget dimensions (e.g., the cost of the ink cartridge) even in a competitive equilibrium.